We have recently discovered that fraudsters are misusing the name EINPAYS/EINPAYZ to deceive traders, service providers, and other individuals by collecting payments through unauthorized channels.
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India is now one of the fastest-growing digital payments markets in the world. Billions of transactions pass through the UPI system every month, while the volume of online commerce continues to grow at record speed. Alongside this growth, digital fraud is also increasing. For businesses, the problem is becoming more serious: fraudsters have learned how to bypass traditional security methods. Passwords, OTP codes, and even SIM-based authentication no longer guarantee transaction security. E-commerce platforms, marketplaces, and high-risk industries are becoming especially vulnerable, as the number of account attacks and fraudulent orders grows every year. Against this backdrop, interest in device fingerprinting — the collection and analysis of device data during payments — is rapidly growing in India. In 2026, this technology will become even more important as new requirements from the Reserve Bank of India (RBI) place stronger emphasis on risk-based authentication — a real-time transaction risk assessment system. For businesses, this means one thing: companies that fail to implement intelligent device analysis mechanisms risk not only increased fraud but also difficulties complying with new market requirements.
Device fingerprinting is a technology that identifies a user’s device based on a combination of technical parameters. In simple terms, the system creates a unique digital profile of a device using dozens of characteristics.
These may include:
All these signals are combined into a unique device identifier. The key advantage of this technology is that it works invisibly in the background and does not require additional actions from the user during payment.

Today, fraudsters are capable of:
As a result, traditional authentication methods are no longer sufficient.
This is why banks and fintech companies are moving toward real-time risk assessment models. Systems must now analyze not only the user’s password but also the behavior and reliability of the device used for the transaction.
If a device has previously been involved in suspicious activity, the system can automatically increase the level of verification or block the transaction entirely.
Starting in 2026, new RBI requirements focused on risk-based authentication are being introduced in India.
This means payment systems must dynamically evaluate the risk level of each transaction rather than relying solely on standard verification methods.
Companies that begin implementing such solutions early will be able to adapt more quickly to changing market requirements.
Many people confuse device fingerprinting with biometric authentication, but these are completely different technologies. Biometrics verify the identity of a person — for example, through fingerprints or Face ID. Device fingerprinting analyzes the device itself.
In modern security systems, these technologies work together:
For Indian e-commerce, fraudulent orders and payment abuse remain major problems.
For example:
Device fingerprinting helps detect such schemes before payment confirmation. If the system identifies a suspicious device or repeated behavioral patterns, the transaction automatically receives a high-risk status.
One of the biggest advantages of device fingerprinting is that it works in the background. Users do not need to complete additional verification steps during every purchase. This is especially important for e-commerce, where every extra second in the checkout process affects conversion rates. Studies show that complicated authentication processes remain one of the leading causes of cart abandonment. If a system can automatically recognize trusted devices, the payment experience becomes faster and smoother.
As device analysis technologies evolve, attention to personal data protection is also increasing. In India, this has become especially relevant following the implementation of the Digital Personal Data Protection Act. Companies using device fingerprinting must inform users that technical device data is being collected for security and fraud prevention purposes. That is why businesses must not only implement security technologies but also maintain transparent data processing policies. Device fingerprinting is becoming one of the most important tools for securing digital payments in India in 2026. With rising fraud levels and stricter RBI requirements, businesses can no longer rely solely on OTP codes and traditional authentication methods. Modern security systems must analyze not only the user but also the device used for the transaction. This approach makes it possible to combine strong security, seamless payment experiences, and compliance with evolving market requirements.
With solutions from Einpays, businesses can build safer, faster, and more advanced payment processes adapted to the demands of the modern digital economy.
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